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> How we got 60k users in 60 hours: make something useful that people really want.

And tell them about it in a way that they understand




I think this was the key takeaway. Making a product people want is the first step. The second step is boiling it down into a message people quickly understand. If we described our product as "DIY SEO tools to improve your personal SERPS" people would quickly overlook it. However, by emphasizing the story/benefits, people see how it relates to their life. "Improve what shows up when employers, clients or even dates Google your name". That's way easier to understand


And identifying "them" properly


The fact articles like this surface again and again suggests that these three steps are not so easily remembered nor followed in the heat of the moment.




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