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> "stop taking risks" and "design by committee",

Those are both fuck ups. So, I respectfully disagree that "stop fucking up" leads to those ever and suggest you don't understand what fucking up entails.




Those are more subtle fuck ups that the company might not notice for a long time, usually when you're eclipsed by the competition and upper management has been replaced.

A better slogan might be "always make new mistakes".




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