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"Stop fucking up" quickly ends up with "stop taking risks" and "design by committee", which may be a good idea if you write avionics or banking software, but perhaps not in other markets.

> "stop taking risks" and "design by committee",

Those are both fuck ups. So, I respectfully disagree that "stop fucking up" leads to those ever and suggest you don't understand what fucking up entails.

Those are more subtle fuck ups that the company might not notice for a long time, usually when you're eclipsed by the competition and upper management has been replaced.

A better slogan might be "always make new mistakes".

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