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With TestFlight, it's very un-fussy to send test builds on iOS as well. It's perhaps more fussy than with Android (I'm not sure), since you need the people to sign up and add their device to their TestFlight profile, and you then need to add the device UUID to your provisioning profile. But we're still talking about very quick turnaround (like 5 minutes.)

Even easier than that in my experience. We've just been updating the provisioning profile with new devices and uploading the profile to Testflight, then sending testers a TF web link that they can click from their iOS device for ad hoc testing. As long as the UDID is in the provisioning profile, testers don't even need to register for a TF account. It really is a breeze.

On Android you can mail a file, people click on the attachment, click allow installation and they're done.

I'm not saying it's better, in fact I think TestFlight may have many other useful features that this crude method doesn't offer (like tracking the UUIDs)

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