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> you don't have to include ALL features

You sure do have to include a lot of features though. You've no chance if your app is a simple one because you'll get hit with one of these:

2.12: Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected

I believe you are referring to the app store guidelines. The article mentions the android market place.

Of course I'm referring to the App Store as that's what your comment was about. If you want to publish on the App Store you need to make sure your app can't be thought of as 'limited' as then the reviewer could reject it, citing rule 2.12 - whereas on Android you can release almost whatever you want.

Ah, I understand now. I was referring to minor features that will take a long time to implement. I understand that you can't release just a splash screen.

In every product, there core features, then there are minor / convenience features. Let's say you have a "search" feature. That is a core part of the app / product / service. Some features that you can probably put off are: "advanced search", "refinement search", or even "sorting results". All of these are convenient, but you may want to have the app in store without these features.

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