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Trick is to find a balance in the process so that author of an App is legally identifiable. This is to avoid episodes like "Fake Angry Bird App" and "Fake Mobile Banking App".

IMO, when I download ETrade App on my smartphone, it is good to know that someone checked that it was submitted by someone who is from ETrade really. If the process is rigorous for E*Trade, so be it. But as an end user I'd prefer it to be that way instead of making it _my_ responsible to verify before installing the app.

Note that this is a problem both stores share:


From what I understand, absent a legal judgment Apple doesn't do much to police copycats, misleading names and the like.

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