Adventures sports are cheap. The athletes don't need much money to be happy, and the main cost of sponsorships are transportation.
But, that doesn't mean adventure sports are the right brand strategy for every company. It works for Red Bull because that's their business. It would not work so well for Uber.
Red Bull sells sugar water. How is it their business?
That one with the satellite dish is masterful.
But I suppose that Henri Cartier-Bresson expressed it in a better way:
"Of all the means of expression, photography is the only one that fixes a precise moment in time. We play with subjects that disappear; and when they’re gone, it’s impossible to bring them back to life. We can’t alter our subject afterward.... Writers can reflect before they put words on paper.... As photographers, we don’t have the luxury of this reflective time....We can’t redo our shoot once we’re back at the hotel. Our job consists of observing reality with help of our camera (which serves as a kind of sketchbook), of fixing reality in a moment, but not manipulating it, neither during the shoot nor in the darkroom later on. These types of manipulation are always noticed by anyone with a good eye." Henri Cartier-Bresson - "American Photo", September/October 1997, page: 76
I think it's a very small minority of photographers indeed that are purist enough to consider things like cropping, levels, and white balance "altering the subject" in some reproachful way.
You might have "pushed the envelope" unpaid, but a lot of those go the extra mile for the Red Bull pay/fame, including trying BS stunts that don't end well.
People don't make choices in a vacuum, and they don't make perfectly rational informed choices either. People make choices influenced by tons of BS input, in which a lot of that input is designed to dupe them and lure them out of their money or use them in some way.
I really wish all news sources provided high resolution photographs with their articles. This is 2013, I should not have to squint at a 250px wide photo.
What's comming up next? HN AdviceAnimals?