1. How can I see the exact match search volume? - The search number you see is actually exact match.
2. But why are the exact match search volumes higher/lower than those in the old keyword tool? - Because KW Tool was showing the search volumes in the current month. KW Planner calculates the average per year, so that's why the numbers are different.
3. Well, but it doesn't show the local search volume! - It does show ONLY local search volume of the country you selected in targeting. If you want to see global search statistics, then change targeting to all countries.
4. But but... it doesn't show search trends! - Yeah it does, just hover your mouse over that small graph icon right of the keyword. These new search trends are actually far more better, cause you can see exact names of the months.
Also, the reason I found search volume data differing between old KW tool and new KW planner is because Google now lumps all device types into one number. Previously, they defaulted to Desktop and Laptop only, so you'd have to change your filters to get Mobile. Now they lump Desktop, Laptop, and Mobile into one number which accounts for the higher search volumes in the current tool.
Don't try and lump this in with legitimate Google complaints.
Because they pollute the real results. If you write your content for search engines and not for users then it's bad content.
SEO is just another form of marketing. It is no more/less legitimate than PPC campaigns. In fact, PPC ads are far worse because Google does little to police them. As long as Google makes money, they don't care if you scam users. That's why they paid half a billion dollars in a settlement to the FTC for knowingly selling illegal pharmaceutical ads.
In the recent year or so, I have been pushed to 30+ place and top 10 results are completely useless junk websites that contain all the SEO and keywords, but really, really shallow information. I guess someone used Mechanic Turk or Fiverr to get someone to write about it for $5 and then slapped all the possible SEO stuff and now ranks well and earns money from AdSense.
Or maybe I was just punished because my website does not have AdSense on it...? I hope not.
phone - 1,200,000
home phone - 36,000
you would get really high numbers because people are searching for smart phone, mobile phone, landline phone, phone bill, et cetera and those are all counted under phone. Also, if you SUMMED the two keywords, you were actually double counting because home phone is already included in phone's count.
Google decided that this defaulting to BROAD match was causing confusion and double counting for people who didn't understand match types, so now when you get something like:
phone - 10,000
home phone - 12,000
because a lot less people just type phone or home phone.
More Detail: https://support.google.com/adwords/answer/3141229
Using tools like UberSuggest (ubersuggest.org) which runs off Google Suggest, or pulling from Google itself (http://clients1.google.com/complete/search?hl=en&output=tool...) is better.
Since Suggest is for users, and it shows the most popular, you can cream off suggested queries which may be based on query volumes. It's relative, but it'll do for now :)
To me it looks like SEO/Marketing folk acting like it's the end of the world that 50% of clickthroughs are (not provided). And for them, it may be bad as they like having that data (which they certainly didn't have a little over a decade ago).
On the other hand though, if I'm using Google secure search, as a user, this seems like behavior that benefits me privacy-wise.
Am I missing some aspect here?
Which has been said by someone, somewhere, (or some variation) for literally every service change Google has ever done. Stop it. You're adding nothing.
And they are not "philandering" with the NSA. They are subject to NSL's just like everyone else.
Google won over developers in the beginning because they provided information on search, essentially making the SEO business possible.
Hiding information is a increasingly popular trend that SysAdmin's, above other people, should be wary and distrustful of.
If you vehemently demand that Google (or any other company) has absolutely no obligation to its community, then don't be surprised when you're left with absolutely nothing.
What next? You're going to demand that banks increase fees for the fun of it?
It reads like "We're screwing you, so deal with it."