We have a video explanation and walk-through of shipbuilder in the works which should help communicate more clearly about what ShipBuilder is and what it can do for you.
I have a few additional questions if you wouldn't mind helping me improve this aspect of Shipbuilder:
1. Have you used Heroku before?
2. Are you confused about the purpose of ShipBuilder?
(i.e. "what does Shipbuilder do?")
3. Are you confused about how to setup the ShipBuilder
4. Are you confused about how the client works?
contact info: #shipbuilder on irc.freenode.net or jay [at) jaytaylor do.t com