I appreciate your modesty Ryan, but one should consider that your book IS about manipulating the media. In fact, in the trailer for your book, you specifically detail how you can create buzz about an article or book (through these very means). Thus, this kind of planning is just par for the course for you.
Though I will say that this list is missing a few good books:
22 Immutable Laws of Marketing
48 Laws of Power
Antifragile
The Fish That Ate the Whale
Wikinomics
Contagious
The Pirate's Dilemma
and I think PG's book of essays is worth reading for any founder as well