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But as a leader of technology, Ballmer should have realized that in the early stage, new technology is expensive, and people (particularly fans of apple) will buy. The iPod only a few years earlier was also too expensive, and had a bunch off early tech 'flaws' ( Mac only, FireWire only, etc), yet came to dominate the market, and Microsoft couldn't catch up. Ballmer, or the other senior leaders at MS should have recognized the iPhone as the evolution of the iPod.

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