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I think it largely is - the late follow-on and then anti-user insistence that has driven Google+ is clearly out of the playbook of a lumbering giant.

That having been said, it still has points of excitement - things like glass and driverless cars and parts of the Android world still feel exciting to consumers and that's part of what keeps lumbering giant company syndrome at bay - innovation leading to consumer excitement, repeated again and again keeps companies lively.

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