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Ever watch Steve Jobs promote Mac OS 8 or 9? Rumour is, he didn't use either (he used NextStep until Mac OS X). He also spoke negatively about video being on iPods while it was being developed.

Ultimately, you have to remember that he had an agenda, and if he wasn't selling it that day, then he would probably say something negative about the idea or implementation (of a competitor's product).

Here's a page that has more examples: http://www.wired.com/gadgetlab/2010/02/steve-jobs/

Of course, I don't like this kind of thing or other results of the legacy PR/sales mindset.

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