Fud or not, this is what happens when you shake the public's trust in... anything. In this case it happens to be government, the internet and technology. The NSA scandal will have wide reaching and unpredictable implications.
Losers will be traditional technology providers like Microsoft, HP, Cisco, etc. Remember how the US blocked China from supplying networking gear domestically on grounds of "security concerns"? (Which no doubt are totally valid.) Well, would you trust your company's or government's security to Cisco gear?