When I switched from writing to fill holes in search results to writing for specific communities (including g+ groups) my readership shot up, but the SEO part has stayed pretty flat. It's possible I have something set up incorrectly, or that what I'm writing isn't something people are searching for, I'm not really sure. I put some charts up here that show this-
Great content is often succinct and simple to comprehend.
SEO wants your content to be full of unnecessary keywords that match the search terms which conflicts with this.
>SEO wants your content to be full of unnecessary keywords that match the search terms which conflicts with this.
That's where it pays to have an awesome copywriter who can craft in those keywords, keep it succinct and unnoticeable to the reader yet let Google know what the post's about.
People are associating all the old SEO tactics to the new search. They're incompatible. SEO is more about quality content than ever - and that doesn't just mean writing something that makes sense and isn't stuffed with keywords.
SEOs who don't get this by now won't. Ever.