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>The goal is […] to share high quality content on Google+ and build your influence through this channel, and this can lead to real world success.

i.e. if you don't use Google+ you will lose out in rankings compared to sites that do.

So the SEO advice about "make good content people want to see" needs to be amended to "make good content but make sure you share it on the closed proprietary social network run by the search engine".

Rubbish. Make good content, and make sure to share it to everyone that will find it good -- those following you on social networks.


As far as I'm aware nearly all social networks require you to join them before people can 'follow' you on them. So I don't see how what you said contradicts my point : if you don't make a G+ account you are going to lose out in organic search ranking.


Your point was to elicit ridicule of Google and Google+. If your point was to instruct authors to share their content by any means and on all platforms, then you should have made that point.


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