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Cyrus here (the author)

Thanks Matt, I think we both agree that Google doesn't use +1's directly in your algorithm. But are you implying there are no SEO benefits to posting popular content on Google+? Google does use PageRank and anchor text, 2 things present in Google+ posts that aren't passed as easily in Facebook and Twitter. It seems to me that a popular post on Google+, shared and linked to by well known authorities, is just like earning a high authority editorial link - and this is a bit different than most other social media platforms.

Now, if you tell me you treat Google+ differently in a way that blocks link juice, blocks anchor text and doesn't pass link equity, then I think I would have to rethink my thesis. Regardless, I think we're both on the same page here. The goal is not to accumulate a massive amounts of +1's (and I'll amend my post to make that clear) but to share high quality content on Google+ and build your influence through this channel, and this can lead to real world success.

My argument is that Google+ as a platform passes actual SEO value, and I don't think this is a bad thing or something that needs to be debunked. Feel free to disagree if I'm way off base here.




> Thanks Matt, I think we both agree that Google doesn't use +1's directly in your algorithm.

> Now, if you tell me you treat Google+ differently in a way that blocks link juice, blocks anchor text and doesn't pass link equity, then I think I would have to rethink my thesis.

> My argument is that Google+ as a platform passes actual SEO value, and I don't think this is a bad thing or something that needs to be debunked.

Huh? You first say it doesn't pass directly in the algorithm ("blocks link juice, anchor text, and equity"), but then argue that it does ("passes value")? What part of the argument am I missing here?

If you're arguing that overall exposure to content goes up because social media sharing, then I'd be inclined to agree. Overall exposure then translates to better SEO because links are being used more often outside of non-seo-algorithmic social media (for example in blogs), hence the correlation.

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+1s and Google+ posts are two separate things.

A Google+ post passes SEO benefits (through linking) independent of the number of +1s it has. So although Google doesn't use +1s directly, it does use the link signals found naturally in the Google+ post itself. Because these link signals are by design blocked by Facebook and Twitter, this makes Google+ a superior platform from an SEO perspective.

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Perhaps I have missed something here, however does this mean that a Google+ post that has zero +1s will pass the same amount of link juice as one that has fifty +1s? I guess this would be dependent upon the author that posted it, so let's assume these two posts are both by you, Cyrus Shepard.

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>The goal is […] to share high quality content on Google+ and build your influence through this channel, and this can lead to real world success.

i.e. if you don't use Google+ you will lose out in rankings compared to sites that do.

So the SEO advice about "make good content people want to see" needs to be amended to "make good content but make sure you share it on the closed proprietary social network run by the search engine".

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Rubbish. Make good content, and make sure to share it to everyone that will find it good -- those following you on social networks.

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As far as I'm aware nearly all social networks require you to join them before people can 'follow' you on them. So I don't see how what you said contradicts my point : if you don't make a G+ account you are going to lose out in organic search ranking.

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Your point was to elicit ridicule of Google and Google+. If your point was to instruct authors to share their content by any means and on all platforms, then you should have made that point.

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