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Maybe rephrase "high quality things get more +1s" to "high ranking results get more +1s because they're found more often than low ranking results"

This brings up the interesting question of why other social media is used less for promotion of effective pages. More zombie / spammers / scammers / PR firms manipulating facebook likes than +1s? This seems extremely likely given the known "underground" like-market and incentives WRT FB.

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