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Do they really have a monopoly in search? Have they bought/created all the patents that stop other companies from implementing online search engines?

I don't think there is a monopoly in search, look we have duckduckgo for instance.

Since it's their search and their google+ why aren't they allowed to use one as metrics for the other?

Patents are a legal monopoly. To say a company has a monopoly just means that it is extremely difficult to compete. In search, the market naturally created a monopoly.

Not only does google have twice the market share of anyone else, they likely have more than twice the number of advertisers as well. This means they are making more money on each visitor. That's why Yahoo and Ask both had to outsource their ads to Google, even though they had large market shares. Blekko has cited this as a huge reason they are having trouble competing.

Creating a real search engine (not a meta-search like Duck Duck Go) from scratch is very expensive. Blekko started out with 700 servers. Until you get to a very high scale, the server costs are prohibitive.

They have more than 90% of the market. The fact that alternatives exist doesn't make them not a monopoly when hardly anyone is using those alternatives. See windows in the late '90s.

Actually, by definition, you are wrong. And you are wrong about 90% of the market as well.


IIRC, Google tends to have more "real" searches. A lot of Bing and Yahoo searches probably have the query string "Facebook" because people have it as the default engine, or are already on a Yahoo / MS property (like their web mail). A lot of these people will then type "Google" into the Bing / Yahoo search box, when they need to find something.

A lot of Google searches come from the same place: having google as the default search engine and then typing in "facebook" rather than "facebook.com"

That's only for the U.S. In all but a few foreign countries, Google has closer to a 90% market share.

IIRC it's actually around 95%-ish in italy. We had some data shown by an important web analytics player during the italian Search marketing conference in December 2012. http://www.convegnogt.it/2012/interventi/lo-stato-del-search...

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