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This makes sense in areas where Google+ is popular, but in North America Google+ is a empty outside online marketers and tech communities, so how can they possible rely on it as a metric.



Wouldn't those two groups be the most heavy users / most interested in search results?


Not understanding why I got downvoted other than a lack of explanation.

A lot of easy "tech" work honestly consists of using google to find answers for people who refuse to use google for themselves. It never fails to amaze me. I was born knowing how to change the battery in a 2nd gen Prius keychain remote? LOL no I merely use a google search because you're too lazy to do it for yourself (or learned hopelessness where they're intentionally outsourcing the labor to me and I'm being the sucker)

I would imagine someone who's annual review consists of how well they've SEO'd their page will be enormously more interested in how well they're doing SEO than a kid writing an essay or a possible future customer, or really anyone else at all. Money is a powerful motivator.


In fact the opposite, Google's value is providing relevant search results for everyone, not tech savy users who already know how to navigate the net and use adblock.


Empty?

I'm pretty sure you don't use Google+.


I can pick 300 random real world friends and guarantee that 99% of them never use Google+, even the ones in tech. I have an account and in 1 year I have posted 2 things to an audience of practically no one.

Compared to other social metric's (facebook, twitter, etc), it's empty.


You can't just say that Google+ is not empty when it is so tied to your social structure. I have 3 friends on Google+ and 300 on Facebook. My Google+ is completely empty. Could well be the same for the OP.




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