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This makes sense in areas where Google+ is popular, but in North America Google+ is a empty outside online marketers and tech communities, so how can they possible rely on it as a metric.



Wouldn't those two groups be the most heavy users / most interested in search results?

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In fact the opposite, Google's value is providing relevant search results for everyone, not tech savy users who already know how to navigate the net and use adblock.

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Not understanding why I got downvoted other than a lack of explanation.

A lot of easy "tech" work honestly consists of using google to find answers for people who refuse to use google for themselves. It never fails to amaze me. I was born knowing how to change the battery in a 2nd gen Prius keychain remote? LOL no I merely use a google search because you're too lazy to do it for yourself (or learned hopelessness where they're intentionally outsourcing the labor to me and I'm being the sucker)

I would imagine someone who's annual review consists of how well they've SEO'd their page will be enormously more interested in how well they're doing SEO than a kid writing an essay or a possible future customer, or really anyone else at all. Money is a powerful motivator.

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Empty?

I'm pretty sure you don't use Google+.

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I can pick 300 random real world friends and guarantee that 99% of them never use Google+, even the ones in tech. I have an account and in 1 year I have posted 2 things to an audience of practically no one.

Compared to other social metric's (facebook, twitter, etc), it's empty.

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You can't just say that Google+ is not empty when it is so tied to your social structure. I have 3 friends on Google+ and 300 on Facebook. My Google+ is completely empty. Could well be the same for the OP.

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