One of the bad side effects of innovative, rapidly developed things is that the support org gets left behind. When the organization is small, this isn't a huge problem. When you're a huge company, the Exec VP of Support has an incentive structure to deliver better support. That VP will lobby for more controlled changes and slower product release cycles.
I've worked in places where most of the organization would be angry if some team invented GMail. They didn't welcome disruption.