The brand is ruined, much like Yahoo, Myspace or AOL.
Which isn't a knock on him if he can't - after all, Steve Jobs was an extreme outlier in a field of extreme outliers.
That said, Apple turned themselves by mostly abandoning their roots (big beige boxen) and go in a completely different, largely unprecedented direction - I don't see BB doing this. Even the iMac, iconic as it was, wasn't the turnaround point for Apple - iPod was.
Good point. Reminds me of Chrysler under Iaccoca. The K-car stopped the cash bleed and restored the company's reputation, but it was the minivan that made them fabulously profitable.