1. The first 3 shots are very warm, then the 4th shot, a wide in the same location is cool, followed by another warm shot. Not a huge mistake, but annoying for me as it's jarring.
2. The storytelling is a bit lacking. She seems annoyed at having no laundry, but I don't get the feeling that she's too busy for it. I'd rather see her rushing around in the morning trying to find something clean to wear. Also, once the laundry is picked up, show how busy her day is. She gets home, the laundry is delivered, then she can collapse on the couch in front of the tv or with a good book, or conversely she pulls out the little black dress from newly delivered laundry for a night out on the town. Considering the most likely customer they are either a very busy professional or someone who doesn't have to work. The latter would typically not be attracted to a representation that shows them to bored to do laundry, they imagine themselves as busy (and if children are involved often are).
And I agree that the cookie should be a surprise, don't give it away in the video.
All in all for probably very little money, you have a nice video. Nothing that's going to win awards or go viral, but it gets the point across.
I'm interested in the use of 477 key phrases in the keywords meta tag. Is keyword stuffing no longer penalized by Google?
FYI https://www.getwashio.com/ brings an "Insecure information" / "Connection Partially Encrypted" warning in Seamonkey / Firefox. Not a major issue but might irk some visitors.
For anyone interested, this is about Washio (https://www.getwashio.com/), a Dryclean and Laundry Delivered service, and the video is about How it Works.
some further thoughts: the cookie should be a surprise, and nothing which is getting usual... with such small things you can surprise your customer again and again.
when it comes to your landing page:
- please make the button clickable.
- make the "try now"+ zip code entry above the fold + video smaller
- add a price table which looks more professional
- add a discount / free trial to the first order
- add the notify me directly after zip input, if service not available. if you get featured somewhere in a huge magazine, you will use thousands of potential leads here.
Think about which questions a skeptical client could have and try to answer them.
e.g. what if my something is washed-out? satisfaction guarantee?