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> So far the creation aspect is almost entirely dominated by ordinary citizens.

Not true at all. The in depth long-form journalism that e.g. Matt Taibi does at Rolling Stone http://www.rollingstone.com/politics/blogs/taibblog cannot be done by people who have day jobs with smartphone on a street corner. And it's thousands of times more valuable than the "man bites dog" type of stories that Joe Smartphone can capture.

Indeed! I have some journalist friends who, as a group, spent months just to write one piece of investigative journalism.

Another journalist friend once managed to work on something like that on his own, but only through crowdfunding.

Good journalism is expensive!

Ah yes, "investigative journalism", or as I like to think of it, "journalism". Not just reporting.

Indeed! I did a minor in journalism in the hopes of perhaps going in that direction professionally, only to realize that my idea of journalism was nothing like reality.

We spent a significant portion of the classes just learning how to write news items. The teacher then told us that what we were doing one day a week for six months is what full-time journalism students spend an entire year doing, and that this is much of what they'll be doing once they enter the job market.

She specifically advised those of us interested in being journalists to just get really good in our academic field, and move into journalism as 'specialists' from there.

Maybe. Is it the same thing though? Or even close enough? It doesn't seem so to me.

I don't know how to fix news. But like you said, Starbucks Steve and his buddies probably aren't the answer. Maybe they need to work together with journalists.

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