Well, I don't expect The Customer Factory to be a philosophy book. Instead, I expect it to be full of practical ideas and tools. Most business books, even those about Lean, start from what I see as an alien perspective. Sure, I can glean some valuable insight and maybe put it into practice, but it doesn't speak my language. A practical book on business models that speaks my language would be a valuable thing indeed.
Ah, I understand now, that's a good point! When it comes to "ideas as tools", finding a source that's on the same wavelength as you does make a huge difference.
And hey, if we end up reaching your goals, then who cares what book helped us get there? We win and just like with a firefight, who is left standing is all that matters at the end of the day.
