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> I like to think of startups as research projects. You start with a hypothesis, which is usually "there is sufficient market for <idea>". Then you do the experiments to prove the hypothesis, which is the actual startup.

"There is sufficient market for <idea>" (or a variation of it, such as "there is sufficient demand for <solving this problem (efficiently)>" is usually the question you try to answer before shoving money into a research project...



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