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I have always described the process of finding product-market fit as an "elucidation" of sorts, so I use the Legend of Zelda maps as my analogy instead of a maze.

For those (unfortunate few) who aren't familiar, the Zelda level maps would be separated into separate blocks or "screens" that presented a unique stage of gameplay. After visiting a screen, that particular segment would become visible on your map.

I prefer this analogy because it encourages looking at the entire map (3rd person) instead of thinking only of your current position in the "maze/level" (1st person).

Chris naturally made this abstraction when considering how to "map out the idea maze", but I think it's an important distinction.

I think the most efficient manner of elucidating squares on your map is by engaging customers. Engaging them with a prototype is a phenomenal exercise, but requires more time and resources then just engaging them with a questionnaire over coffee or via an online survey. The manner in which we most efficiently uncover these "maps" is substantial enough for its own essay. Chris touched on a few of them but I think they are varied and infinitely complex.



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