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I'm reading this book now but prefer Caldini's _Influence_ (http://www.amazon.com/Influence-Psychology-Persuasion-Busine...) because it takes a more systematic approach to understanding what persuades others. For example, a chapter is dedicated to "social proof" and relevant experiments showing its power and subtleties are discussed.



In fact, most of the things mentioned in this article are just variations on one of Cialdini's seven methods


I have influence and am considering this book. Is there any significant difference in content?


I'm only about 1/4 the way through. Some of the experiments cited seem to have been conducted after the initial release of Influence. I think that "50 Ways" is designed to be an easier read, but it doesn't give one the framework obtained by Influence.




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