- build great products
- find ways to effectively cross-sell to your users
- go above and beyond in responding to support inquiries
- track, test and optimize your marketing spend
- enhance and refine the apps that get traction in the market
In our experience, it's also not quite as simple as IAP vs No IAP or Ads vs No Ads. We've had paid apps hit the $1k/month threshold, and we've had paid apps fail to do so. Same with IAP. Same with ads. The overall market seems to be moving full speed ahead towards a freemium model, but there's still the opportunity to get traction with a niche audience and have a paid app pull in over $1k/month.
Happy to answer any follow-up/detailed questions, email is in my profile.