The problem these guys are going to have is that the quality of third party wholesale laundry is poor, always. Generally, what I see happening is that you have a mom & pop cleaner business who operates for years doing their own stuff. Then they grow / have equipment troubles / retire and bring their kids into the business / etc and move to either a centralized laundry plant model or outsource some or all of the cleaning.
Once that happens, your shirts get lost, buttons get crushed, etc.
So you have a premium service dependent on third parties for service delivery -- who usually suck. Hopefully they'll find a solution to those issues.