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> It organizes and simplifies a very chaotic market and presents it with a nice brand, and what sounds like great customer service.

Are laundry services really a chaotic market? Generally people use the laundry services available where they live (washer/drying in apt./house or in the building/development) or use a laundromat which is usually a local business. The vast majority of laundromats I have been to offer a wash and fold service, although pickup at home is less common.

> Also, you send them a picture of your key and they'll come in and get your laundry. That's both innovative and awesome.

Is this really that innovative? There have been personal cleaning services that will do this kind of thing since forever.

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