Now you might say something to the effect of: "Oh what's the harm? I'm just getting the word out." However, take the reviews strategy for instance: Your reviews probably aren't going to be honest in-depth analyses of the faults and benefits of a particular piece of software. There's such a strong incentive there for you to lie that I know, even ahead of you saying yes or no, that your word won't count as strong enough evidence for me to believe you don't. (My perception of the average person's truthfulness just isn't high enough to withstand that sort of incentive.) If you give someone a bad review, what are the chances they're going to give you a good one? What's your percentage in the truth?
So, you win in the short-term, as long as this is kept small. But my trust for the network you're using is going to approach 0 fairly quickly if this becomes practised on any significant scale. Tragedy of the commons, basically. The easiest solution to that is just to quarantine my brain from the lot of you and treat all similar coms from similar sources as noise.
'aggressive networking' is right, don't some of these tactics get you blocked or reported?
Thanks so much for reading.
I've never been reported or blocked. With FB, a lot of what I did was in-conjunction with a contact at FB. Twitter is the only slightly more dodgy one but even then, I've never had any issues.
This has worked for me and it's down to the individual to decide how aggressive you want to be.
I'll let you know how far I go...or when I fall.
In social-graph-optimisation the overt act is much higher granularity - its to follow / friend another person. So the game is to join as many graphs as possible, or to find the graph of the person you want, and join that.
I think this granularity problem will severely limit the acceptance of SEO-for-social-graphs. Seo right now works because it is possible to finesse at the right granularity level as a function of a users action. Geo-location work will also massively help - but social is effectively painting ads onto my friends T-Shirts in the hope I will read them.
I struggle to see the next fine grained action
(*) We need a better term than social media, because this is all just variations on an individual has their own webspace, and updates that space regularly, plus a central scraping service to let others know. The important bit is that Ts&Cs play less of a "real" part in this than might seem true - essentially the Ts&Cs cover FB/Twitter business model, and less the privacy of the user.
Don't get me wrong, I'm not saying that the things you mentioned will not help you to get more users and eventually make more money. Then again, if money is the only thing you're after, you could as well be making crapware or promote 'Work From Home' guides. Trust me, they can make you a lot of money, I've been there. There's a reason you're making iPhone apps instead of crapware. That reason should be honored.
Anyways, I hope I delivered my message correctly. There's is nothing wrong with what you're doing. Zynga did the same things you're doing with twists on a large scale and made millions. But we don't want to be Zynga, do we?
Who do you work for? What companies have employed you? If you think everything you do is above board, I'm sure you won't mind naming some companies that have benefitted from your ethical marketing services.
What is the point of all this, again?
However, that's not been my experience in previous businesses. You can create the worlds best product but if no one knows it exists, why build it.
I view the methods I use as a delivery medium to put information which adds value to the individuals who read it.
If I do that, then I can start to develop a personal relationship with them.
Everyone is entitled to their own opinions, this post has certainly created some interesting polarising views. I appreciate your comment.
This is definitely a hacky approach, not true digital marketing.