This is a news story because it has YC's name attached.
The objections and counterarguments, to me, provide valuable insight into what kinds of startups ought to be both celebrated and funded, as well as to gauging wider public reception for a service that is going to have to rely heavily on some significant pickup and economies of scale to not be a wasted investment.
That, and there are plenty of other social, economic, and environmental impacts a service like Prim poses that many, including myself, consider to be of significant concern and worthwhile evaluation in funding and celebrating such a service.
Also, that's really not what puritan means.
I meant puritan in a cultural sense. The kind of impulse that says you should be doing your homework or your chores, not sitting around playing Taki you lazy no good brat.
I find lack of concern for the variegated impacts any business has on social, economic, and environmental dimensions far more problematic than exhibiting and evaluating such concern. At least engaging the concern can allow someone the ability to assess such impacts in determining whether or not to fund and/or celebrate such a service.