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Non-tech New Yorker here. I have a laundry unit in my apartment, but I drop off my laundry for wash-and-fold at the laundromat. It costs me about $15 every one-and-a-half weeks, on par with lunch.

You find having someone else do your laundry ridiculous. That's fine. I find every dwelling having its own laundry infrastructure similarly silly.

Given that there is already a robust wash-and-fold industry in New York which, to a large degree, already offers delivery, this start-up appears to be doing what tech does best. It has found an existing, de-centralised value chain and is using technology to make it work better.

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