The crazy thing is, I kinda need a laundry service, but I have no idea how to find one. Do I just go on yelp? It's a form of business I've never used, so it makes me sort of anxious to try it.
Startups that make interactions with businesses less anxiety-provoking tend to get my money.
Take Uber for an example: there are Taxis all over SF. But hailing one is intimidating. So I'd rather push a button.
The difference in fees don't matter much to me. I'm paying Bay Area rent, remember! The money I spend on laundry and taxis and food delivery and whatever is basically a rounding error - too small to meter.
Well, it's not really fair to compare the cost like that. I don't have a laundry line-item in my budget that I have to justify to a comittee- but I do have hundreds of dollars to spend on dumb ideas every week. Spending some of my disposable income on getting my laundry nicely cleaned and folded might be enjoyable enough to justify.
In the same way that I know I can cook dinner at home for just a few dollars, I still go out to restaurants several times a week and spend $20 or more on a meal. Sometimes I'd juat rather not cook, and I won't really notice the difference in the price, at least not in any long-term sense.