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This looks like a horrible business. It's old (one of the world's oldest professions) and it doesn't scale (huge marginal cost). It uses unskilled labor with repetitive motion--factory like conditions. Competition is fierce: a dry cleaner already exists on practically every city block. Can someone explain the innovation? To me it looks like someone who wants to do a startup more than they have original ideas.



This is basically like Seamless, but for getting your clothes washed instead of getting yourself fed. It organizes and simplifies a very chaotic market and presents it with a nice brand, and what sounds like great customer service. Also, you send them a picture of your key and they'll come in and get your laundry. That's both innovative and awesome.

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> It organizes and simplifies a very chaotic market and presents it with a nice brand, and what sounds like great customer service.

Are laundry services really a chaotic market? Generally people use the laundry services available where they live (washer/drying in apt./house or in the building/development) or use a laundromat which is usually a local business. The vast majority of laundromats I have been to offer a wash and fold service, although pickup at home is less common.

> Also, you send them a picture of your key and they'll come in and get your laundry. That's both innovative and awesome.

Is this really that innovative? There have been personal cleaning services that will do this kind of thing since forever.

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