Kid Rock is tired of scalpers taking tickets away from his biggest fans.
One way to stop that: Raise ticket prices. If Kid Rock charged more for his tickets, scalpers wouldn't be able to sell them at such a big markup.
But Kid Rock doesn't want to raise prices.
"I don't want to break you by coming to see me, " he says. "I want to make as much money as I can, but I don't need to drive around in a tinted down Rolls-Royce or Maybach and hide from people because I felt like I ripped them off."
That interview was a great summary of what's going on in the industry. Kid Rock realizes that keeping his die-hard fans happy works out better for him on the tour circuit, since they'll spend more on t-shirts and other things while they're at the show. If they have to pay $400 for a ticket, there's no budget left for a high-margin souvenir.
It's the internet age as well and he realizes that. The moment he tries to charge a market price for every ticket, he starts eroding his fan base.
I'll leave inviting the Market Economics Fairy here to Eliezer; I just want to point out, that he won't "break you by coming to him", you just won't come. Instead, someone richer, who can afford the ticket without breaking, will come.
The real ideas of Kid are described not in the quote but in the rest of article; it's worth taking a look at.