One way to stop that: Raise ticket prices. If Kid Rock charged more for his tickets, scalpers wouldn't be able to sell them at such a big markup.
But Kid Rock doesn't want to raise prices.
"I don't want to break you by coming to see me, " he says. "I want to make as much money as I can, but I don't need to drive around in a tinted down Rolls-Royce or Maybach and hide from people because I felt like I ripped them off."
It's the internet age as well and he realizes that. The moment he tries to charge a market price for every ticket, he starts eroding his fan base.
The real ideas of Kid are described not in the quote but in the rest of article; it's worth taking a look at.
Surely it wouldn't surprise you, for example, if someone accepted a lower salary for a job that they enjoyed more than a better paying job?