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Do restaurant's scale?

Find a bigger venue. Open another store.

Maybe they should just deploy to Heroku or Appengine and have them scale to meet their table needs.

Unfortunately scaling good restaurants is hard. Its a service business not a product business. It can be done to some extent.

The demand doesn't scale, this is a fashion market where new restaurants are in incredible demand until ... the next hot new restaurant gets it's day in the sun.

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