Is this "revelation" really that interesting? Everyone knows that Microsoft can't fight anyone based on price. Every salesperson in the same situation knows that the only way to fight low price is by selling based on perceived value. "Oracle is expensive, but if you compare its value, it's much cheaper." BMW can't compete vs a Hyundai based on price, they need to compete based on perceived value. For me Hyundai is more than adequate, because I only look at my car as a way to transport myself, not as a status symbol or an extension of my being. For those that do, good for them, and they will find value in a BMW.
Same goes for MSFT vs Linux or GOOG, etc. There's nothing new here.