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Authentic Design (smashingmagazine.com)
107 points by porker 864 days ago | 41 comments

UI design has always been about abstracting away underlying complexity and presenting a virtual wizard to manipulate the underlying code.

Would it not be more 'digitally authentic' to present 1's and 0's?

'Flat design' is as much an arbitrary aesthetic as 'decorative design', and whilst I agree it's very pleasing and a sight for overloaded eyes, it's most certainly a trend and not an objective improvement on interfaces usability design.


To the degree a flat design idiom such as Metro [or whatever it's called] begins to admit text and favor it over icons, a reasoned argument can be made that they are objectively better.

It is not just that the pictographic language of icons -, folders, floppy disks, file cabinets, trashcans, glue bottles, scissors, clipboards etc. - is drawn from a context largely irrelevant to large segments computer use today such mobile devices, educational contexts and home uses. Nor is it that elements such as the floppy disk are twenty years obsolescent.

The problem with the pictographic language rooted in skeuomorphism is that it lacks a grammar. It has no rules of combination. There is no icon for copy and paste - let alone one for copy from context a and paste in context b.

It is not entirely an accident that alphabets have been replacing pictograms for three millennia. They are more flexible. Likewise, the iconography of industrial buttons is rapidly disappearing both as a relevant context from the workplace, and as a human interface. Industrial interfaces are increasingly a screen and a keyboard [a keyboard is our industrial interface to an alphabet].

What is the most useful feature of the iOS interface? It would be hard to argue for anything other than the touch keyboard. It has two important features. Each icon represents a symbol rather than an action. Those symbols have rules of combination which allow the expression of complex abstractions.

Your roommate can text "Scrunchie on door." They don't need to download "The Let Someone Know You're Getting Laid App" from the app store. Neither do you.

The icon and skeuomorphism will continue to lose ground simply because they are too brittle for general purpose computing. There will be specialized contexts where they persist - just as pictograms are a useful way to describe the way the Grants Mill Road winds over the hill. The sign before two successive turns shows two successive turns.

Today, we are in a future where Grants Mill Road has been straitened as it heads down toward the bridge, but some interface designer has not only retained the sign but had it painted to simulate a brushed aluminum finish and shading to simulate an embossed surface illuminated from the upper right.

Most skeuomorphism is cutting two inches off the potroast.



This is a very perceptive observation, but you're ignoring the reciprocal trend in the evolution of language: The development of abbreviation, shorthand, and idiom. The conceptual open-endedness of language allows for infinite flexibility, but at a cost of efficiency of communication.

You actually allude to this in your example: "Scrunchie on door" is a cultural idiom for "please do not enter the room as its occupants are currently engaged in intimate activities" – we can imagine the occupant chose an iconographic symbol for this rather than writing out the aforementioned sentence in marker on a piece of paper solely because it was more efficient (there are plenty of euphemisms that could be written out longhand as well, negating any argument that the icon would be chosen purely out of discretion).

Ultimately, this sequence of abstraction be seen as a loop: Ancient pictograms led to written language, which may be optimized to idiom and icon (the scrunchie), which again serve to inform language (texting about the scrunchie). Iconography is not a one-way path to language – it's a communication tool that works in conjunction with language.


I fear that you have misunderstood my example.

The roommate in fact wrote out their message and sent it as text. There need not be an actual door and nobody needs to own a scrunchie. In fact, the message "scrunchie on door" may communicate "whoohoo!" and not "Do not disturb" - i.e. the receiver might be out of the country or the sender at a hotel with a lover. It could even mean, "I found your scrunchie here, and have placed it on the door." Sometimes a cigar is just a cigar.

That's the expressiveness of a general purpose tool. The days when icons were needed to sell computers to men because typing was women's work, are gone. Our human interfaces need to catch up.


I agree with mortenjorck, but putting that aside, I think you're missing the prevalence of pictograms in textual conversation. ;) People keep coming up with more and more stupid faces composed of obscure Unicode characters ( ͡° ͜ʖ ͡°) and there are even some built into the character set itself 😆, along with all kinds of other symbols that I can use to tell a story or communicate an idea in a minuscule amount of space.




Text is a great general-purpose medium for communication (amongst people that speak the same language), but a well designed pictogram:

• Takes up less space than a literal textual translation, sometimes shockingly so ("a picture is worth a thousand words")

• Can transcend cultures much more easily (smiley faces seem to be fairly universal, and someone who had never seen a peace sign before could have the symbol explained to them much quicker than it would take to teach them enough of the English language to recognize the written word "peace")

• Can be more legible at a distance or by those with poor vision

On the other hand, not all ideas can be expressed visually. For these situations, we can also arbitrarily assign meaning to an image, and so it becomes a symbol. Consider that every letter in our alphabet is a symbol: Why does 'a' mean a? Simply because we agree that it does. Why does this make you think, "STOP"?


There's nothing about that symbol that at all conveys the act of stopping, and yet its meaning is ingrained within all of us. For that reason, I think this hubbub about our save icons being outdated is pointless designer hand-wringing. The save icon may have started out as a pictogram representing a floppy disk, but with the death of the floppy disk as a storage medium it has transcended that to become a symbol: an arbitrary image that we agreed at some point to mean "save." Ask a child today that grew up with computers but is too young to remember floppies, and I believe most will tell you it is just "the save button" and not even consider that it is supposed to represent an actual physical object.

There is a need for both words and images in communication, and the intent of interface design is to communicate the means of interacting with the interface to a person, so I believe ideal interfaces would not needlessly be restricted to one or the either. I don't believe that every action deserves an associated symbol (the "Microsoft Office school of design," if you will), but I believe that symbols are useful for conveying meaning, and we should not throw out the ones that people happened to get used to over the years just for its own sake. Plus and minus signs are very useful things to have in the common visual vernacular (for representing adding and removing things from various lists), so eliminating the floppy disc icon seems a bit to me like wanting to eliminate the plus sign.


You just explained flat design to me in the most utterly convincing fashion. Seriously, The Penny Has Dropped.

What I can also see now is how utterly piss poor most if not all the current flat designs are at even beginning to approximate the effects that you are alluding to.

I totally buy your version of FD but I have yet to see it implemented. Do you have any examples perhaps?


I'm not sure I'm satisfied with this answer, but I think it indicates where I am headed.

At one end of human interface design, GNU Emacs. It is so flat as to allow [nearly] complete freedom of expression by the user. The price? The ability to deploy an ad hoc set of abstractions creates the possibility of multiple learning curves and requires a sophisticated mental model to be maintained by the user.

At the other end, maybe something like the sliding rheostat on my toaster. It controls one thing directly and proportionally. It persists across machine states [i.e. whenever I am using the toaster I have direct access] and is functional - a given setting produces the same output (in terms of energy, if not of toastiness.)

What isn't good flat design is Apple's new calculator - or rather it isn't good redesign despite being executed in a flat idiom. It removes functionality by eliminating mc m+ m- mr. The end result is that for aesthetic effect, Apple has made the calculator less useful. It has reduced the user's ability to express ideas.

They have used flat design as a cop out. I am sure that they have data which indicates that most iOS'ers don't even know what mr does, let alone uses it. But the real design question is, what would people use, and the answer is probably something like parenthesis and square root and maybe a doubling function and a halving function and something which multiplies by ten...and notice I've got five buttons that they need to stick in their four column design?

See, this is the problem with skeuomorphism. Apple still wants to make something that looks like a pocket calculator, instead of crating an interface to a general computing device.

What would a really useful phone calculator look like?

Javascript or scheme [but probably not Python because of its semantic reliance on whitespace]. It wouldn't be Babbage's calculating engine as implemented by IBM in the form of 1930's adding machine. It would look more like Emacs than my toaster.

I've been thinking that the real future is between, User Interface design and Human Interface design. Is the future of our interfaces going to allow expression or only interaction within a loop dictated by the machine? Keyboard Cat can be trained to flip switches, but cannot express a musical composition. I look at the Apple calculator and wonder, where is the Integral key?


Your comments remind me a bit of the interface for the Canon Cat designed by Jeff Raskin. You may be familiar with his classic book...



Few know what "mc m+ m- mr" do. Hopefully now we can make a better calculator interface or at least some tooltips.


You're prescribing the functional equivalent of skeuomorphism: over-functionality vs over-design.


In iOS 6, turning the calculator sideways reveals more buttons. It might be the same in iOS 7.


You might want to check out the essay "Magic Ink" by Bret Victor [1] which explains what the parent comment is alluding to.

I do think that he's describing something orthogonal to Flat design though, since you can do the same with skeuomorphic design.

[1] http://worrydream.com/MagicInk/


Thanks for the link. I'm sure I've never seen it, but perhaps I am expressing the same zeitgeist.

The quote I was thinking of is:

"Re graphics: A picture is worth 10K words - but only those to describe the picture. Hardly any sets of 10K words can be adequately described with pictures."

  -- Alan J. Perlis, Epigram 39*


If the keyboard was really so predominant Blackberry should have beat iPhone, not the other way around.

Not only are icons easier to grok (picture == 1000 words) they usually don't need to be translated into multiple languages for international use.

The backlash against skeuomorphism was not due to a demand for more text. It was due to overuse and, in many cases, crippling functionality for the sake of inappropriate design (i.e. iOS podcast app).


iPhone is better at displaying text since it has a taller screen. A virtual keyboard has pagination expand the set of characters available and can also adapt to show certain characters in certain situations, such as a calculator.


The iPhone was also a ridiculously nice iPod; that's why it beat the Blackberry.


Exactly. I'm beginning to get sick of the debate about design. Design has one purpose - make things easier to use.

For example, rounded corners in digital design aren't just for a skeuomorphism trend, but rather a trick to reduce cognitive cost.[0] Let's stop pretending it's anything more than that.

Note - One of the principles of design is the aesthetic-usability effect[1]. I would argue this is the main reason why we continue to debate trends and their effectiveness around usability.

[0] - http://www.uiandus.com/blog/2009/7/26/realizations-of-rounde...

[1] - http://courses.washington.edu/art479/media/universal_princip...


Thanks for link 0, I'd never seen that before.


The user's goal is rarely to manipulate 1's and 0's. Any design that mistakes the tool for the goal will be inauthentic (skeumorphic calculators being an example). Inasmuch as a design helps accomplish the ultimate goal, it is not arbitrary.


All design is arbitrary, sure, but I think the current trend is to embrace the underlying primitives graphics cards give us, rather than hiding and deforming them into real world objects. These primitives are absolutely arbitrary, but I think think is where the idea of 'digital authenticity' comes from - being true to the hardware.


ui design progresses similar to fashion, with escapes and refutations from the immediate popularized trends of itself, in order to bring back one of the forgotten previous trends. but each new trend indeed contains both the immediate and far pasts.

flat ui design appears to replace skeuomorphism, but it is indeed a skeuomorphism of the early computer interfaces instead of a blunt skeuomorphism of earlier non-computing objects.


One of the better articles I've seen on this. However, I still have a big bone to pick with their conclusion, which everyone from Microsoft to Apple has been parroting:

> a desire to curb superfluous decoration and to focus on the content itself

All this "focus on the content" is driving me nuts. The only time I really want to focus on the content is while listening to MP3's, watching a slide show, or browsing a webpage -- and that's what full-screen mode is for.

Most of the rest of the time, the whole point of the phone/tablet/desktop is to interact with the content -- to edit it, to transform it, and so on. I don't want extra clutter, but I do want the buttons, the toolbar, the menu bar -- I want to sit down at a program and see what I can do with it, not look at bare "exposed content" and wonder where on earth I click/tap/swipe from in order to reveal the hidden interface.

I want to know what's a button and what's a label and what's a textbox without guessing -- I want affordance. I don't want everything that's part of the interface to be whitewashed and homogenized and grayed-out until I can't tell what's what, just so it can all be relegated to a neutral background so that the content itself can be all "focused on" or "exposed".

I mean, pre-flat-design-era, people complained about plenty of crappy interfaces, but I never heard anyone complaining that whatever "content" wasn't "exposed" enough, unless they were IE users with 20 toolbars.

Sometimes it seems like half these new flat interfaces are really just made for stores and TV commercials, so people can see bigger pictures of professionally-taken "vacation" photos -- and the actual experience of using them suffers for it. (Kind of like "cover flow" was beautiful in commericals, but then I've never known anyone who actually used it for real -- which makes sense why it was finally removed from iTunes.)


Interesting essay. I would come back on two points:

The modernist style of which the author is so fond has been softened since; it was too harsh an aesthetic to appeal to many people (outside the design world, where it is still very popular)

Flat UI design doesn't strip back to functionality; it's another aesthetic trend like skeumorphism.


I consider myself a modernist, but I was surprised to find I preferred the Harrods frontage to the modernist building in the picture below it.


The Harrods building has a well proportioned facade. One could say it has good bones. It is only the idiom which organizes its ornament which has fallen out of fashion. None of this should surprise us. Typologically, it is a modern building. There are not 18th Century department stores. The building has elevators and escalators.

The comparison to Sullivan's building is silly. The sites are differently constrained. Harrods low profile fits its context outside the urban core. Carson Piere Scott is sitting in Chicago's Loop; it is downtown where land is expensive. Hence it's greater overall height and lower story to story height.

But even more relevant is that Sullivan's architecture is a series of additions and renovations. The building was not birthed fully formed, but is several projects joined together as additional land was available. Part of his job was to tie these pieces together, and that's what its facade reflects.


Me too. In interior decor, I always thought I liked it clean and modern, but the more I look around I realise I like it comfortable and homely. Not Laura Ashley or shabby chic, but not stark and unfriendly either. Not white walls and chrome. Even in an office, I like colour and warmth.

Clean lines, light and airy, colour and not too much over-ornate art... there has to be a name for this design movement.


Have you seen postmodernism? It seems to fit more or less with that, at least to my layman eye.


Indeed, flatness is not even functional in many ways. Our vision is designed to recognize shadows and bevels instantly as indicators of depth, which can make many "skeuomorphic" designs easier to work with compared to their flat equivalents.


Is it just another skin or more? Judge for yourself: A list of screenshots of iOS7 redesign vs the 'old' design: http://ios7redesigns.tumblr.com/


I'd like to think not, but I'm not sure how a series of static screenshots could show anything other than "skin" differences.


For a large part it is just that; same composition, same 'buttons', same place, but in a new design. You do raise a good point though: I feel the App Store could do with short video's instead of screenshots. Like they do on their own iOS7 page: http://www.apple.com/ios/ios7/#videos


Isn't the calculator example still skeumorphic?


> A skeuomorph /ˈskjuːəmɔrf/ is a derivative object that retains ornamental design cues to a structure that were necessary in the original.

You can say that it isn't, because they departed with the aesthetic elements intended to make it look true-to-life like reflections and bevels; or that it is, because it still retains the placements and interacts like the physical calculator.


For a while there, it seemed like people had reached the consensus that flat vs. skeumorphic is a false dichotomy. After iOS 7 was unveiled, all of a sudden they are opposed again.


I grew up with simple interfaces. I came up through the monochrome Macs. I loved the early Apple Human Interface Guidelines. I think the first time I said "whoa" was when I saw Enlightenment. Suddenly excess ornamentation was fun. I even advised Steve Jobs (if he read USENET) that "eye candy rules."

So now maybe we've all been through that cycle, and eye candy, excess ornamentation, over the top skeumorphism, is falling away.

That's probably ok.


If you enjoyed this article, you'd probably also enjoy Material Honesty on the Web [1], by Kevin Goldman on A List Apart.

[1]: http://alistapart.com/article/material-honesty-on-the-web


same author as the OP, and one of the best things I ever saw posted on HN: http://fadeyev.net/2012/06/19/moral-design/


And of course, there are always cases where flat design wouldn't make sense:



Perfect explanation, good was mentioned Flat UI by designmodo in this article http://designmodo.com/flat-free/.


Design solves problems. That's it.

Projecting these terms and trends only serves to handicap those who choose to emulate over develop a grasp on the fundamentals of problem solving.


"solves problems" encompasses a vast space of decision making, some of which is arbitrary and stylistic. "That's it" is oversimplifying things.

"In Holland, we have two words for design. One is vormgeving; in German formgeben. And the other word is ontwerpen; in German entwurf. In the Anglo-Saxon language there's only one word for design, which is design. That is something you should work out. Vormgeving is more to make things look nice. So for instance, packaging for a perfume or for chocolate in order to make things fashionable, obsolete and therefore bad for society because we don't really need it. While ontwerpe means, and the Anglo-saxon word, but its stronger, means engineering. That means you as a person try to invent a new thing—which is intelligent, which is clever, and which will have a long-life. And that's called stylistic durability. It means you can use it for a long time." - Gert Dumbar


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