The people who use RSS today are power users. By the general user, Twitter is used as a replacement service for RSS by allowing people to follow websites. Twitter was not designed for this.
Briefly: Sbscribe is as easy to use as Twitter, but powered by RSS and tailored for discovering and sharing content in one interface.
For all the content you currently discover and monitor using bookmarks, RSS feed readers like Google Reader, and social networks such as Twitter — Sbscribe offers the same experience, in one place.
This is an idea I had three years ago when I realised the value of socially curated news through platforms such as Twitter and Facebook. At the same time, I noticed my non-technical friends were 'following' websites on Twitter. Sbscribe really aims to separate these two concerns — you follow people, and subscribe to websites. It has been in development since January.
I'm planning on launching a private alpha of Sbscribe in August some time (shortly followed by a public beta in October), and I've got a slew of ideas for how I can improve the "subscription graph", as well as plans for a mobile web app. I've gotten to a point where I would really appreciate some feedback on improving the concept and UI. It's also a good time to spread the message with the recent shutdown of Google Reader.
FYI: The service is backed by Node.js, MongoDB, and Redis, and on the front-end I am using Backbone.js and Marionette.js. It would also be great to talk with other developers familiar with this stack.