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So is Google's altruistic alternative to find ways to sabotage Adblock so it won't block anyone's ads? To create their own adblocker that doesn't block Google ads? Or just to pay Adblock to go away and stop blocking all ads?

Is there any action that Google could take that would appear ethical?

I do see your point that other advertisers are unlikely to have "acceptable" ads because they rely on flash and images, but shouldn't they have to make themselves competitive if they want to maintain a level playing field?

If this pushes advertising further away from flashing, shouting, animated ads then it sounds like a brighter future to me.

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