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Sounds similar to the McDonald's theory:

"I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.

An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!"

from: https://medium.com/what-i-learned-building/9216e1c9da7d

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