The cheapest I can get a BB 10 free unlocked PAYG, I can also get an HTC One or an Xperia Z with some cash to spare. Sorry, but no thanks.
You might argue there is nothing in BB that you can't get on iOS or Android, but there is also nothing I need that I can;t get on Blackberry.
It's tough when a company has been out-innovated to regain that innovation edge, especially again companies like Google and Apple.
Of course, this isn't really that suprising. There are actually people who believe Nokia will recover. Seriously - Nokia will recover. I can't even imagine how anybody can start to believe that. (Cue people commenting below how Nokia will recover, and you will understand how people think Blackberry can recover too.)
But you'd never buy one yourself, because there's just nothing there you can't get on an iOS or Android device, at leats not enough to make any difference. So yes, maybe other people will but them, and maybe they'll get traction, so clearly they have a chance, but not me. I might think about it, but I'd never actually buy one. The problem is everyone thinks that way*.
Except for maybe 1% or 2%. But then you can always find 1% or 2% of people that'll do anything.
BlackBerry? There's nothing there I can't get from an Android phone.
"...It's difficult to make great margins on that kind of volume - so I would say the outlook is quite negative them."
Being someone who picked up a HTC Surround on launch day, followed by my Samsung Focus S, Nokia Lumia 900, Nokia Lumia 920 and soon a Lumia 925, along with a family that exclusively owns Windows Phone devices, I can say safely that you are 100% wrong.
There are plenty of things you do not get from Android or iOS that WP8 has to offer, especially if you already live in the MS ecosystem (Office 365, Windows 8, Xbox). People just care too much about Instagram and Zynga games, they ignore all the features and cool apps that are already available on the platform.
I've had 2 phones in that time, an HTC desire that lasted me 3 .5 years and a nexus 4 that I've had since replacing that and I expect to last me equally as long.
It was possible for the Z10/Q10 to be a reasonably successful product that kept BlackBerry afloat. That looks a lot more unlikely now, but it's not an option that should've been dismissed as a kneejerk reaction just because "LOL BlackBerry".