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I was in a similar position 4 years ago, before my first startup.

On reflection, the books I got the most out of that actually shaped my behaviour are...

THE PERSONAL MBA, JOSH KAUFMAN

Was blown away by this. Couldn't believe how much stuff I didn't know about. It covers everything you've asked about and more...

It's also written a bit like a Software Patterns/Recipes book, which I love.

I've read the MBA book about 5 times.

http://www.amazon.co.uk/Personal-MBA-World-Class-Business-Ed...

PITCH ANYTHING, OREN KLAFF

You'll hate reading it. It will make you cringe. It's uncomfortable.

But it changed my attitude to business, my products, and deals a LOT. Which is REALLY important.

Applying some of these techniques had amazing results in any dealings with 3rd parties (sales, partnerships, deals). That's because I'm a softie engineer, not a battle-hardened business man. I still read this before attending any significant meeting.

http://www.amazon.com/Pitch-Anything-Innovative-Presenting-P...

HOW TO BE THE LUCKIEST PERSON ALIVE, JAMES ALTUCHER

Covers everything in one way or another...

I keep coming back to the epic rule list in this book. I keep ignoring them in business, then learning the hard way that the list is right. He shares his failures and successes in a humerous way.

It's a real down-to-earth, eye opening book.

http://www.amazon.com/dp/1461120705

OTHER

I'm reading Lean Startup, and have read Made to Stick, Letting go of the words, Ignore Everybody, Spin Selling, and tons more. All good books, but the 3 above were the biggest impact for me on all levels.




That's a great list, never head of any of the 3 books. Thanks you a lot for taking the time to write, I appreciate it a lot!




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