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You're missing the step that includes a decades long pr campaign to destigmatize pre-fab housing.

On the way. Believe it or not my parents house was so old they built the cabinets and original doors onsite by hand! Back in the old days they literally dropped off a pile of raw wood, none of this prefab cabinets, prefab windows, prefab doors, etc. They even hand laid tile rather than using a fiberglass tub surround.


I saw a relatively small apartment building go up in Cambridge MA a couple years ago, built from prefab modules. I very much doubt the rent is lower than the site-built buildings down the street.

One-story modular houses in trailer parks have a stigma, perhaps for a reason. Can you think of any other type of modular construction that has a PR problem?


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