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> How do you say 'content-oriented design' with a straight face? What's the alternative?

Many graphic designers who have become 'web designers' will simply colour in wireframes rather than working with actual content. Therefore you end up with a design full of gradients, curved corners and shadows because that's all they have to work with.

Which is odd considering the core of graphic design relies on understanding the content and message, in essence the form follows the function.

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