Well, we're always given a choice in the end: buy it or don't buy it.
That works with grocery, baked goods, music, perhaps even computers (if you opt not to look at the CPU inside), but game consoles? You can hardly say "fuck Sony, I'm going to buy Final Fantasy for Wii". This only works on a free market, which is a rare sight these days.
You still have a choice! "Can play Game X" is a feature of the platform just as much as as its hard-drive space or lack of DRM or whatever. Luxuries always have an element of consumer choice involved.
It's only, in fact when you start talking about essentials such as food, housing and basic services where you can claim you're forced to buy something. And I'm not even sure where you were trying to go with that music comparison (It's not like I can buy an album but choose to give the money to a different record company).
Why not apply it to the life itself? I mean, people who can't afford food are free to die, aren't they? It's not like anyone is forcing them to live or something. Using this kind of logic, anything can be turned into a choice.
I can conceivably see the case where someone'd just like to argue "this, very much yes, but not this" - the whole idea that one thing should just then be a "deal-breaker" is more a reflection of the fact that the only substantial way we can then make the argument is through a binary buy-or-don't-buy.
So I don't mind the rhetoric - someone shouldn't have to claim ultimate and eternal loyalty to a product (lest they risk being attacked with a perceived inconsistency pointed out) to argue with and about a product. Of course it makes it no more effective - but it's slightly more truthful.