The title and description are somewhat at odds. "Startup Engineering", the title, makes sense - the kind of things a certain breed of startup are looking for in software engineers.
On the other hand, "Stanford's new course on building a startup from the ground up" offers only one week for "Promotion, CAC/LTV/Funnel, Regulation and Accounting" - things that are a little bit important for building a business.
And by "startup" this clearly only applies to a certain breed. If you wanted to start a Biotech startup (as a random example), the class is nigh useless.
It's a way narrower course than some of the descriptions suggest.
Hey Formite - this is the instructor here. I actually did start a reasonably successful biotech/genomics company named Counsyl (~200 employees, testing 3% of US births, $65M in funding) and I do think the ambit of the course is broad enough to assist with that.
It's a good strategy these days to build one's business on top of a software core, with APIs for all major business functions and physical interface layers only when absolutely necessary. That's really the overall principle that I'm trying to communicate, along with examples in practice. Let's see if I end up being successful in this pedagogical goal!
balajis - Thank you very much for your reply, and I'd like to say that I'm happy to be corrected. I've signed up for the class despite my concerns that it's...tangental at best to my interests...but if you succeed, I be quite content in being wrong.